The campaign will run through the month of September in Pennsylvania, Michigan, Wisconsin, Arizona and in Nebraska’s second congressional district. Nebraska is one of two states, along with Maine, that splits its electoral votes based on congressional districts, awarding bonus votes to the overall winner of the state.
The billboards feature pictures of voters with the quote: “I’m a former Trump voter. I’m voting for Harris.”
Former Trump voters were also featured prominently at the Democratic National Convention. Trump has tried to counter that message by highlighting support from former Rep. Tulsi Gabbard of Hawaii, who left the Democratic Party in 2022, and Robert F. Kennedy Jr., the anti-vaccine activist who suspended his presidential campaign last week to endorse Trump.
The two campaigns and their allies are expected to spend in excess of $1 billion each trying to capture the small slice of persuadable voters in what is expected to be a close election.
