Opinion: Leverage the Ride for Magnus to swiftly turn the tide of pedestrian traffic deaths

Opinion: Leverage the Ride for Magnus to swiftly turn the tide of pedestrian traffic deaths


Jill White, mother of National Team Cyclist Magnus White, speaks during a rally after the memorial ride at Farrand Field on the University of Colorado campus in Boulder, Co on Aug. 11, 2024. Thousands of bicyclists from all 50 states and more than 20 countries participated in the "Ride for Magnus: Ride for Your Life." The event honored 17-year-old rising cycling star Magnus White, whose life was stolen one year ago when he was hit by an impaired driver. Almost 4,000 people, 3,000 in person and 1,000 virtually, turned out to ride their bikes along the 13.5 mile ride. The route took riders passed the location where Magnus was struck and killed. A white ghost bike marks the spot surrounded by flowers, notes, and written sentiments to White. Governor Jared Polis and Congressman Joe Neguse, along with White's parents Jill and Michael spoke to the crowd during a rally after the memorial ride. (Photo by Helen H. Richardson/The Denver Post)
Jill White, mother of National Team Cyclist Magnus White, speaks during a rally after the memorial ride at Farrand Field on the University of Colorado campus in Boulder, Co on Aug. 11, 2024. Thousands of bicyclists from all 50 states and more than 20 countries participated in the “Ride for Magnus: Ride for Your Life.” The event honored 17-year-old rising cycling star Magnus White, whose life was stolen one year ago when he was hit by an impaired driver. (Helen H. Richardson, The Denver Post)

To answer this, let’s channel the words of Jill White, Magnus’s mother, who spoke at the event: “We know what killed Magnus, and we know the solutions.” The calls for change expressed at the rally — separated bike paths, advanced crash detection systems, and tougher penalties for rule violators — may help prevent future cases like Magnus’s death, eventually.

It is also important for us to consider the possibilities for swift and effective countermeasures to combat traffic fatalities challenging our society.  Should the Ride for Magnus become an annual event, it could be a powerful impetus for measures that can counteract traffic violence in a matter of weeks or months, not years.

As several speakers alluded to during Sunday’s rally, Magnus’s case exposes deeper systemic failures contributing to our nation’s traffic violence epidemic–an epidemic which requires strategic remedies that are immediate and strong. We need a tourniquet—better, an immediate and strong vaccine. I encourage a future organizing committee, and all of us who want to see improvements, to align future appeals for reform with the urgency that a public health crisis demands.

First, let’s identify and prioritize initiatives that can be quickly implemented quickly. Many of the current actions called for stretch far into the future. For example, when will the prescribed legislative or proposed infrastructure changes take effect? Five or ten years? Within those time frames, many more lives will be lost. In Colorado, over five years of waiting likely means 3,500 deaths, with 700 of those individuals being pedestrians or cyclists. It’s like closing the barn door after most of the horses have already escaped.

Second, we need to deal with the fact that speed kills. Efforts to meaningfully address traffic violence must address a universal law of physics inherent in addressing traffic safety: vehicle speed is the major contributing factor in a fatality. The outdated codes we use to design roadways support speeds which exacerbates the problem. Faster speeds and heavier cars, two trends sweeping the nation, make matters worse.

Infrastructure improvement–one of main pillars highlighted during last Sunday’s rally—points us in the right direction. Modern street designs have been proven to work by altering speed and movement patterns. They are employed widely in progressive nations and work. By changing street design, we can cure known locations in our communities that needlessly claim lives every day.



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