Drive through the Twin Cities and it’s hard to miss the omnipresent billboards of Kris Lindahl, the founder and CEO of Kris Lindahl Real Estate, advertising his company with his signature stretched-out arms pose.
But recently you might have noticed something is different.
“When this opportunity to ‘replace’ Kris came up, we were like, ‘Let’s do it, have some fun with this and embrace the local celebrity,’” said Tyler Bahl, chief marketing officer at Activision.
There are somewhere between six and 10 of the “Call of Duty” billboards scattered throughout the metro, Bahl said, though more are being added each day. Instead of Lindahl’s “Guaranteed cash offer” text behind his head, the billboards say “Guaranteed Black Ops.”
Activision has also partnered with many other famous personalities on the ad campaign.
