In the land of cereals, these farmers want to grow more oats. Is there a market though?

In the land of cereals, these farmers want to grow more oats. Is there a market though?

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ZUMBRO RIVER VALLEY, MINN. – From his combine on an October afternoon, harvesting dried-out soybeans the color of dust, Martin Larsen points to a hillside where his ancestors from Scandinavia homesteaded.

History might be happening again on the Larsen farm.

Last year, on this plot of land along the Zumbro River, the 43-year-old farmer from Byron grew oats. Not oats for hogs or cows. But oats for humans. He hauled the oats to a miller across the state line into Iowa. A previous year, Larsen even had a contract with Oatly, the trendy Swedish maker of milk alternatives.

Something of an oat renaissance has been occurring down in the fields west of the Mississippi River. During winters, Larsen — through his job with the Olmsted County Soil and Water Conservation District evangelized to fellow farmers on the humble small grain.

His friends and neighbors were listening. As of this fall, over 60 farmers, covering 6,000 acres across southern Minnesota, have joined Larsen’s informal coalition to grow food-grade oats. They call themselves the “oat mafia.”

Star of breakfast food, children’s books and, increasingly, those nondairy lattes, oats are easier on the environment, requiring less nitrogen than corn, which means a lot in the karst-rich hill country of southeastern Minnesota, where the U.S. Environmental Protection Agency has tasked state officials with cleaning up drinking water.

“Nitrates come from this,” said Larsen, driving his gray Gleaner combine on a patch of soybeans beneath a hillock just beyond the suburban sprawl of northwest Rochester on a recent warm Friday afternoon. “I’m not going to beat around the bush anymore. That’s what the data says.”

But as the oat mafia looks to the future, they’re struggling with a basic marketing question: Who will actually buy these oats they’re growing?



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