$5.5M for Jasper tourism recovery pledged by federal, provincial governments | Globalnews.ca

The Alberta and federal governments are putting a combined $5.5 million toward attracting tourists to the Rocky Mountain town of Jasper.

A July wildfire destroyed one-third of the town, including multiple hotels and 800 housing units.

Year-round tourism is Jasper’s main economic driver.

1:52
Jasper officials say town is ‘open for business’

Soraya Martinez Ferrada, the federal tourism minister, says Ottawa will spend $3 million on tourism advertising across the globe to attract visitors back to Jasper.

Joseph Schow, her Alberta counterpart, says his province is putting $2.5 million toward the same goal.

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Schow says some of the provincial funding will be earmarked for tourism businesses in Jasper to help rebuild and create new visitor experiences.

1:47
Jasper Mayor wants an end to ‘divisive rhetoric’ over wildfire

— More to come…